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    Mobile Browsing Habits on Church Websites

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    WedJul32013 ByDavid PohlmeierTaggedChurch Technology

    It's pretty much official, people love to use their smartphones.


    Ein Handydrama in 7 Akten

    According to a recent study conducted by Experian, Americans spend an average of 58 minutes of time on their smartphone every day. 14% of that time is spent visiting websites. It's also interesting to note that Android users spend 16% of their time browsing websites while Apple iOS users spend 12%.

    Digging in a little deeper in some stats, IDC has informed us that in the first quarter of 2013 Google Android powered devices hold a 75% market share in the smart phone market. Coming in second is Apple iOS with a 17.3% market share. The rest of the market share is populated by Windows Phone, BlackBerry and a couple of others that I've never even heard of.

    What I find so fascinating about this is how the church websites on our platform are getting used. Here is what our Google Analytics report shared with us over a one year period starting June 1, 2012.

    The numbers below show how many visits came from each mobile operating system and how many of those visits were new.
    • Apple iOS - 653,576 (47% new visits)
    • Google Android - 214,413 (46% new visits)
    • BlackBerry - 12,597 (57% new visits)
    • Windows Phone - 4,855 (63% new visits)
    Apple even takes up places 1,2,4, & 7 of the top 10 slots for the actual device being used to navigate to our websites over the last year. To their credit, Samsung does hold on to 8,9, & 10.

    Clearly, church and ministry websites hosted by iMinistries are being accessed more by Apple powered mobile devices. Significantly more. Why is that? Sadly, I don't have the answers. It's something that I really have often wondered about. Based on market share and even smart phone usage statistics, I would have assumed Android powered devices would have come out on top.

    What do you think? Why is there so much Apple love with mobile browsing habits on church websites?


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