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    Thoughts About 'Dangerous: A Go-to Guide for Church Communication'

    Home - Blog - Thoughts About 'Dangerous: A Go-to Guide for Church Communication'
    MonMay202013 ByDavid PohlmeierTaggedChurch Communications
    I just finished reading Dangerous: A Go-to Guide for Church Communication. It's a concise (by that I mean short) read from various professionals in the area of church communications. It gives some basics on the who, what, how and when of communications. I enjoyed it as it confirms a lot of what we discuss with churches. We now have a resource to share with churches and ministries if they want to dig a little deeper on the topic without getting overwhelmed. Clocking in at 89 pages, it doesn't take long to read it cover to cover.

    Here are some thoughts and quotes that were worth sharing from the book.

    I always suggest that churches start off with what they are capable of doing. Our websites have lots of features available and when you add the social media layer on top, it can quickly overwhelm you. This book confirms that.

    "We little guys are no megachurch. We’re not ready to tweet and blog and podcast. So start small. Make one steady, consistent, maintainable improvement at a time. Baby steps to the website. Baby steps to bulletins without typos. Baby steps to ditching clipart. Aim for incremental improvements. Good communication is like a light guiding you in the darkness: It can’t flare up and fade out, it has to burn slow and steady through the night."

    Looking at the church website as the central hub of all communication is another way to state this.

    "Your website should always be the most trusted source of information. Then all other media (Facebook, Twitter, Pinterest, etc.) should point to that content."

    Couldn't say it any better myself.

    "The most important element about reaching your online audience is engagement."

    The next quote discusses announcement slides and bulletin news and announcement. There is no reason it couldn't apply to a church website. Sometimes I suggest that churches should celebrate what has happened at the church more than talking about what it coming up. Past events are more interesting and worth sharing. It will help create engagement.

    "There are important updates that need to be communicated. But they’re not everything. Your church has the greatest story ever told. Are you telling that gospel story in your communications or are you talking about diapers in the nursery?"

    Similar to the above idea.

    "Put people and their stories before events and their details. Stories are engaging. Don’t just talk about reading the Bible, tell stories about how it changes people"

    Have you read the book yet? What did you think? 

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