For the past several months iMinistries has been using Buffer to schedule all of our tweets to Twitter and posts to Facebook.
It has helped increase our following and improved our abilities to effectively engage iMinistries with our audience. Buffer provides real-time statistics of your tweets and posts. It shows who has shared, liked, favorited, re-tweeted, etc.
Here are a 3 ways that Buffer can be utilized to help your church or ministry with it's social media presence.
- Know what's working - With it's ability to show you statistics of engagement, you'll be able to start posting content based on your experience. Trial and error at the beginning can lead to much higher engagement after you know what's been working.
- Get on a schedule - It helps you, the content creator, to know that you've set expectations for yourself. Setting a schedule and sticking with it is easier than posting randomly.
- It makes posting downright easy - There are browser plugins. Find an article you want to share, click the Buffer icon, modify the text as you wish and hit schedule. That's it. (Quick tip: if you highlight text on the page, then hit the Buffer icon, it will use that text as your post message making it even easier.) Add multiple social accounts and work with multiple team members. All with one Buffer account.
Does Buffer interest you? If so, let us know in the comments below.