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    Best Practices! - Entries from December 2011

    Home - Blog - Best Practices! - Entries from December 2011
    MonMondayDecDecember26th2011 11 Best Church Website Articles of 2011
    byBryan Young Tagged No tags 0 comments Add comment
    Everyone loves a good year-end "best of" list. We at iMinistries are no different. Here are our favorite blog entries of 2011, each one packed with great advice, tips, and tricks to improve your church website.


    John Maxwell on Websites: Communicating vs. Connecting

    In his book, Everyone Communicates, Few Connect, leadership guru John Maxwell talks about the difference between communicating with people and actually connecting with them at a deeper level. While reading this book, I found that many of the strategies he uses for connecting with others in social interactions and speaking engagements can be used for ministry and church websites.

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    5 Ways to Improve Your Church Website,
    Gordon Ramsay Style

    Celebrity chef Gordon Ramsay has a potty mouth. He also has a tested method of saving failed restaurants. See how his process can help make your church website better.

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    5 Types of People You Need To Make a Great Church Website

    It takes a village to raise a child. But it only takes a few motivated people to make your church website a success. Here are the people you need on your web team. Or you could luck out and meet a person with all these traits.

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    10 Mistakes Not to Make on Your Church Website

    Here are the most common mistakes made by church websites. Be sure you don't make them.

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    4 Calls to Action Your Church Website Should Have

    Your church website is more than just pretty graphics and flowery text. It should be a catalyst for action. When visitors land on your home page, they should be prompted to do something. We call these prompts "calls to action."

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    4 Reasons Your Church Website Should Tell Your Story

    One of your church website's primary goals should be to explain who you are and what you strive to do. Most websites simply create a few pages in their About Us section to achieve this goal, writing out their mission and beliefs in lists or bullets. This can be an effective way of telling your values, but a better way is to show your values at work in the lives of people?

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    4 Questions You Should Answer on Your Church Website's Home Page

    When users come to your home page, they often come wanting four specific questions answered. It's your job as web administrator to make sure these questions are answered immediately, and without creating other questions in the user's mind, or risk losing the visitor to frustration.

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    Your Church Website's Reservoir of Goodwill
    (and 3 Ways to Keep it Full)

    Your website visitors enter your site wanting something--your service times, your location, to contact you--and each obstacle they encounter decreases their experience satisfaction level (a Reservoir of Goodwill, if you will).

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    4 Free Tools to Test Your Church Website's Usability

    Here are four free and easy-to-implement tools that will give you insights on your website's user experience from real, unbiased sources (actual website visitors).

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    4 Steps to Treating (Not Tricking) Your Church Website Visitors

    Your church website visitors are no different than the costumed children who go house to house during Halloween--give them what they came for, or they're moving on.

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    4 Things the First Thanksgiving Can Teach us About Church Websites

    Since history can be studied to teach us lessons for the future, I thought it would be fun to see what the first Thanksgiving could teach us about church websites.

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    MonMondayDecDecember19th2011 New Church Plant Websites iMinistries continues to be blessed by our relationship with Harvest Bible Chapel. Not only do we get to work with the church and its six main campuses, we also have the privilege to work with their church plants all over the world. Each year a new group of pastors partner with us to create their new church websites. This year literally had church plants from the east coast to the west coast. We set up seven websites in just two months!



    Harvest Greenville Southwww.harvestgreenvillesouth.org
    Harvest Los Angeles Southwww.harvestlosangeles.org
    Harvest Nashville Centralwww.harvestnashvillecentral.org
    Harvest Cambridge Ohiowww.harvestbiblechapelcambridge.org
    Harvest Clear Lakewww.harvestclearlake.org
    Harvest Fort Waynewww.harvestfortwayne.org
    Harvest Traverse Citywww.harvesttraversecity.org



    Because of our unique and ongoing relationship with Harvest Bible Chapel, we're able to move quickly on each website. We understand the culture of Harvest and are able to work with them efficiently with a great deal of mutual trust and support. If you're a large church or church planting organization and would like to talk with us about partnering with iMinistries, . We'd love to learn about your ministry and see if there is any way that we can further the Gospel by working/partnering with you.



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    MonMondayDecDecember5th2011 7 Great Church Logos Used in Church Website Branding
    byBryan Young Tagged Church Design 0 comments Add comment
    One purpose of your church website is to promote your church brand--its values, mission, and story. Your church logo is the primary conveyor of your brand, on your website (it should be the first thing visitors see), your letterhead, bulletin, and other materials. If your logo doesn't reflect who you are, it may be time to make a change.

    Here are 7 examples of churches who use a logo, featured prominently on their church website, that mirrors their brand.

    Christ Church
    Fort Lauderdale, FL

    Their brand

    "Christ Church is more than just a building. It's a group of people coming together to leave a personal and eternal 'fingerprint' on the world around us."
    - Christ Church website

    How the logo promotes the brand

    Fingerprints combine to create a cross, representing the different, unique people that combine to create the church.


    Catalyst Church
    Middletown, CT

    Their brand

    "Catalyst Church ... [is] passionate about creating environments where people can connect with God."
    - Catalyst Church website

    How the logo promotes the brand

    The fiery red color evokes energy and passion. The button with arrows inspires action and connection.


    City Church
    Billings, MT

    Their brand

    "The local church is the instrument God is using to extend His Kingdom on the earth today!"
    - City Church website

    How the logo promotes the brand

    The earthy colors of the city skyline reflect the mountainous landscape of Montana. The white text on a black background represents the "light in the darkness" role the church plays in the world.


    New City Church
    Phoenix, AZ

    Their brand

    "Cities are the center of culture. Often, they are the intersection of art, politics, and business. New City exists to engage culture where it’s created, weaving the story of God into the story of Phoenix."
    - New City Church website

    How the logo promotes the brand

    The mosaic circle design imitates a city street grid and the intersection of lines refers back to the intersection of ideas mentioned in the mission statement. If you look closely, you'll see a few crosses mingled in. 


    Park Community Church
    Chicago, IL

    Their brand

    "Our vision: to be a biblical community where the Gospel of Jesus Christ transforms lives, renews the city and impacts the world."
    - Park Community website

    How the logo promotes the brand

    A bright cross resides inside the shining lights of the Chicago skyline, much like this church strives to be a beacon of hope in the heart of the city.


    Redemption Church
    Gilbert, AZ

    Their brand

    “Redemption Church is born out of the conviction that the church unified can impact the world dramatically for the gospel. ... The vision of Redemption Church is to saturate the State of Arizona with Gospel-centered, Reformed, Missional churches through campuses and church plants.”
    - Redemption Church website

    How the logo promotes the brand

    Redemption's singular "R" stands within a circle, conveying the idea of unity of conviction and vision the church maintains while meeting at many locations throughout Arizona. The circle itself recalls the sun, a prominent symbol of Arizona.


    the well
    Ludlow, KY

    Their brand

    "We weren't meant to do this alone. The strength of the church lies within its community. ... We want to be a part of a vibrant, growing community."
    - the well website

    How the logo promotes the brand

    A well is a central meeting place and source of life and refreshment within biblical communities. This church strives to be that place spiritually for the people of Ludlow, Kentucky. The combination of well and cross imagery in the church's logo is clear and moving.

    How does your church logo promote your brand?

    Is it time to re-evaluate your church logo? Does it tell your website visitors who you are? Use the examples above to inspire you.

    Learn More About Church Website Branding

    Using Your Church Website to Promote Your Brand - iMinistries Blog
    2 Questions to Answer When Branding Your Church Website - iMinistries Blog
    Jeff Schwartzentraub: Your Church Website Promotes Your Brand [Video] - iMinistries Blog
    Top 77 Church Logos of 2011 - ChurchRelevance.com

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